Shrink sleeve labels are the newest and most popular kind of labels for a variety of products. The days of paper glued to a bottle or can are gone and no longer catch the eye of consumers. Shrink sleeve labels offer a visually dynamic way to sell a brand’s message. It makes the label look much more appealing and will draw the attention of many potential customers. People want to buy products that look nice and worth their hard earned money. Shrink sleeve labels look high end without costing a lot. The labels can even mask the uneven fill lines in liquids to make products look identical on the shelf.
Shrink sleeve labels also help market a product. Its 360 degree design allows for graphics to be placed completely around the product. Therefore you can market a product from every angle. Shrink sleeve labels will conform to the contour of any shape container. If you can dream up a shape for a product they can find a way to put the shrink sleeve label on it. Many unique shapes have already been successfully marketed.
These kinds of sleeve labels are also useful for a variety of products. The labels are moisture resistant so you do not have to worry about any moisture ruining your labels if they were to become wet or moist during the shipping process. The label is also so close to the container that is helps to protect against scratching and scuffing that often occurs when you ship a product. Shrink sleeve labels also provide tamper evidence by protecting lids and tops.
Shrink labels eliminates the need for custom printed containers. You can have single mock-ups and small amounts created for test-marketing. You do not have to commit to one style right away and have great freedom is choosing the best look for your product and changing if later on if you feel it needs improvement. Product does not have to be repackaged or discontinued but can simply be re-sleeved. There are semi-opaque printing capabilities if you wish for your product to look as though it has no label. The sky is the limit with your shrink labels! If you wish to have a label printed on the inside of the label that can be done as well. This is especially useful if you wish to print coupons of mail-in rebates on the inside of the label. Visit http://www.sleeveco.com for more information on shrink sleeve labeling.
Marketing is king in our country. Companies spend millions of dollars every year to make sure that their product is in front of the public at all times. One of the most popular ways to do this is to attach your advertising directly to the product using shrink labels or stretch labels. They use this type of label because it gives 360 degrees of marketable area for the design and printing. It is common to see this type of Shrink Sleeve Marketing used on soda bottles, laundry detergent and a host of other products.
Shrink sleeve products are made to fit over almost any shape or sized container. If you have a shampoo bottle shaped like a race car, then you can find a Shrink sleeve product to fit over it. You will want to find a quality Shrink Sleeve Manufacturer to create the label because the fit and the quality of the graphics can vary between vendors. Stretch labels can be applied either with an automated system or by hand. They are made from a thin plastic film that has some give to the material. That allows you to stretch it over the outside of the container. The benefits to this type of label are that:
- Its recyclable
- It doesn’t alter the color or the visibility of the contents of the container
- It is great for contests and games where you tear off the label and turn it in for a prize or discount. Many of the largest soda companies will use this type of label.
- Very cost effective and easy to utilize in house
Shrink Sleeve Labels can be printed on a multitude of material types including PVC, PETG, OPP and OPS. These materials allow for much higher image quality and color intensity than the plastic film of the stretch labels. Instead of only covering a portion of the container with an easy to remove label, a Shrink Sleeve Label will generally cover the entire container. Have you ever had an energy drink that you had to tear off the plastic over the top before you could open it? Those were Shrink Sleeve Products and they were in place to prevent product tampering. These sleeves have many benefits over the Shrink Sleeves but the downside is you can no longer apply these labels without help from the Shrinks Sleeve Manufacturer. Either way you go, these sleeves are a great way to add visibility to your product. For more about SleeveCo, click on Shrink and Stretch Sleeve Manufacturer.
SleeveCo Aids Bottom Line
Efficiency of SleevCo’s operation from design conception to production helps keep costs under control. SleeveCo, of Dawsonville, Georgia, is a leading manufacturer if stretch and shrink labeling. Their efficient and professional design, pre-press, and printing departments stay in constant contact. If there is a need for a last minute change, their off-set plate system can handle the adjustment without holding up a press run. Perhaps the customer wants to adjust a color to a more vivid shade. SleeveCo’s technology allows for such a change in an instant, keeping costs reigned in.
SleeveCo Cost Effective for Product Launches
SleeveCo’s advanced technology allows companies to introduce products efficiently. In marketing there is often a need for re-launching, re-branding, or seasonal promotions. Perhaps a company wants to bundle their product for a warehouse club, or offer their product in combination with another item, or add a handle to a bundle for a BOGO promotion. These innovations require fast and efficient turn-around times. SleeveCo’s stretch and shrink technology meets these challenges resulting in a quick and affordable product launch.
SleeveCo Helps Your Product Stand Out
SleeveCo stretch and shrink labels can generate increased impulse sales by helping your product stand out from the competition .Wrap-around labeling, offered by stretch and shrink technology, creates shelf impact which has the power to alter consumer behavior resulting in an unintended purchase. The emotional appeal of dramatic color, and attention grabbing graphics on stretch sleeves, combine to break through consumer buying habits resulting in increased sales and expanded market share.
Stretch and Shrink Labels Can Grow Your Business
With low set-up costs and high shelf impact, SleeveCo stretch and shrink labels are the answer in an economy where every marketing dollar counts. Companies investing their marketing capital in cost-efficient, high impact stretch and shrink labeling can count on a positive effect on their sales projections. With low minimum orders, it is easy to see how our dramatic graphics, and customized colors on wrap-around stretch and shrink labels, will help grow your business.
