First let’s talk about this type of label in general. They are both used to give a 360 degree marketable area to your product. They do this by putting a sleeve over the product in question, that you can put the graphics and text of your ad upon. Soft drinks, cans of soup, oil, and almost anything you can think of will use this type of label. The main benefit to Shrink Sleeve Labels is that they can conform to nearly any shape you can think of. Many Shrinks Sleeve Manufacturers take it as a personal challenge to be able to fit a label to every client’s product.
Stretch Sleeves are the more economic route to take. The printing is done on a thin plastic film like a banner. Then you pull the banner around your project and join the ends together. This can be done by the product owner or by the Stretch Sleeve Manufacturer. Some other benefits would be:
- The labels keep the colors of the product the way they should be
- They are one hundred percent recyclable plastic
- Works great for products with games or giveaways, since it is easy to tear off the label.
- Can fit any product from eight ounce to fifty five gallons
Shrink Sleeves are a step up in quality from the Stretch Sleeves but are usually used for a different product line. These labels cover the product from head to toe and are shrunken to conform to the contours of the product. That way they cannot be opened without first tearing the label. It is a perfect safeguard against product tampering. The benefits to Shrink Sleeves are:
- Can use up to 11 colors on the label
- High line screen counts provides a more intense and clear graphic
- Can use specialty inks like metallic, that would not be available on the stretch sleeves
- Can be printed on PVC, PETG, OPP and OPS as well as custom formulations
- Lasers are used to engrave the images for maximum resolution
The one thing about Shrink Sleeves is that they will need to be attached to the product by the Shrink Sleeve Manufacturer. So the compromise is that you can no longer affix the label yourself but you get much better graphics on the label along with protection from product tampering. Call SleeveCo for a quality Shrink Sleeve Manufacturer.
How Can We Get More Bang for Our Marketing Buck?
With the bottom line being more critical that ever, consider investing your marketing capital in cost efficient, high impact, stretch and shrink labeling. Set-up costs are low and shelf impact is high.
Stretch and Shrink Labeling Is Cost Effective
SleeveCo of Dawsonville, Georgia is a leader in stretch and shrink labeling technology and can guide your project in an efficient and cost-effective way, from design conception, through production. In-house design and pre-press departments coordinate with the printing department so that even your last minute changes are not a problem. Our off-set plate system allows companies to introduce multiple flavors or packaging options, or even change a color for more impact, without the high cost of holding up a press run.
Stretch and Shrink Labeling is Cost Effective for Product Launches
Are you planning a product re-launch, product re-branding, or perhaps a seasonal promotion? Do you need bundling for a warehouse club, or a buy-one-get-one promotion? Have you recently considered the increased sales opportunity for multiples packaged with a handle for grab and go convenience? All of these situations can be addressed quickly and affordably with SleeveCo’s stretch and shrink labeling technology. You will appreciate the cost-effective turn around from design to production.
Shelf Impact of Stretch and Shrink Labels Good for Bottom Line
SleeveCo’s stretch and shrink labeling technology will help your company stand out in a sea of competitors. Stop-in-your-tracks color, and eye-catching graphics, all wrapped around your merchandise with the product message you wish to convey. This combination often results in the consumer grabbing a product, on impulse, to try for the first time when they had no intention of doing so. Stretch and shrink labels by SleeveCo have the potential to interrupt consumer buying patterns thus expanding your market base.
Stretch and Shrink Labeling Can Grow Your Business
Why not think about an investment in SleeveCo’s stretch and shrink labels and see how the investment effects your sales projections? Let us design labeling for your company using the latest technology in computer graphics. Our specialized inks allow customization from pearlescent to metallic finishes and will cause your products to jump off the shelf like never before .Working together we can bring your innovations to life and help you grow your business.
