Marketing is king in our country. Companies spend millions of dollars every year to make sure that their product is in front of the public at all times. One of the most popular ways to do this is to attach your advertising directly to the product using shrink labels or stretch labels. They use this type of label because it gives 360 degrees of marketable area for the design and printing. It is common to see this type of Shrink Sleeve Marketing used on soda bottles, laundry detergent and a host of other products.
Shrink sleeve products are made to fit over almost any shape or sized container. If you have a shampoo bottle shaped like a race car, then you can find a Shrink sleeve product to fit over it. You will want to find a quality Shrink Sleeve Manufacturer to create the label because the fit and the quality of the graphics can vary between vendors. Stretch labels can be applied either with an automated system or by hand. They are made from a thin plastic film that has some give to the material. That allows you to stretch it over the outside of the container. The benefits to this type of label are that:
- Its recyclable
- It doesn’t alter the color or the visibility of the contents of the container
- It is great for contests and games where you tear off the label and turn it in for a prize or discount. Many of the largest soda companies will use this type of label.
- Very cost effective and easy to utilize in house
Shrink Sleeve Labels can be printed on a multitude of material types including PVC, PETG, OPP and OPS. These materials allow for much higher image quality and color intensity than the plastic film of the stretch labels. Instead of only covering a portion of the container with an easy to remove label, a Shrink Sleeve Label will generally cover the entire container. Have you ever had an energy drink that you had to tear off the plastic over the top before you could open it? Those were Shrink Sleeve Products and they were in place to prevent product tampering. These sleeves have many benefits over the Shrink Sleeves but the downside is you can no longer apply these labels without help from the Shrinks Sleeve Manufacturer. Either way you go, these sleeves are a great way to add visibility to your product. For more about SleeveCo, click on Shrink and Stretch Sleeve Manufacturer.
How Can We Gain Visibility for Our Products on Grocery Store and Super Market Shelves?
We at SleeveCo are here to meet the labeling needs of producers of packaged food and other items found on grocery store and super market shelves. Our stretch and shrink labels provide a unique opportunity for dramatic and eye catching graphics in vibrant colors, that increase visibility of your products on crowded store shelves. We offer labeling solutions in the form of stretch and shrink, wrap around packaging. This method takes advantage of valuable advertising real estate on your product’s container… and the shape of your container is no barrier since shrink labeling can conform to even the most uniquely shaped containers. And consider the opportunities for increased visibility of special promotions when you need labeling to stretch over more than one item. Let’s take a look at each one of these advantages offered by SleeveCo’s stretch labeling and shrink labeling.
Eye Catching Graphics in Vibrant Colors Help Product Visibility
Our top notch graphics department will work with your company from conception to reality. They can offer solutions to give your products the visibility on grocery store shelves you only dreamed of. Special effects on labeling are now possible such as soft touch, doming effects that offer a tactile sensation…or perhaps you would like a metallic look for your logo in a vibrant color…or could you conceive of scratch and sniff technology to reach out and snag the attention of the curious consumer walking through a super market.
Stretch and Shrink Labels Can Conform to Any Shape to Capture the Attention of the Consumer
Bring us your wildest ideas for a container shape that reinforces your product image and we will design labeling that conforms to the shape…talk about product buzz…this will certainly have the effect of getting your products noticed on crowded grocery store and super market shelves filled with items competing for the customers attention.
Attract Attention to Special Product Promotions
SleeveCo has the technology to design and apply labeling to attach one container to another. This allows for buying opportunities that consumers love, for example, buy one get one promotions. Have a product to tie in with another in your line for a limited time…we can handle the challenge by packaging them together.
Warehouse club offers often require multiple item packaging…no number of items is too big and we will design a handle for customer ease!
Innovation Is Key for Visibility
SleeveCo leads the industry in innovative ideas to help you meet your marketing goals. Unique labeling will help your product jump off the shelf. Let us help you get your product noticed on crowded grocery store and super market shelves.
