Mon 3 May 2010

Shelf Impact of Labels at Grocery Stores

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Shelf Impact in Super Markets

During this challenging economic period producers of packaged foodstuffs and goods, for grocery stores and super markets, are looking for every advantage. Advertising and packaging, for maximum shelf impact in super markets and grocery stores, is of utmost concern. One company is an industry leader in providing impactful labeling and packaging. SleeveCo, of Dawsonville, Georgia, outside of Atlanta, are makers of stretch and shrink labels. Stretch and shrink packaging is both eye catching and economical, thus addressing both requirements of bottom line conscious manufacturers.

Make Packaging Stand Out and Get Noticed

Grocery store and super market shelves are loaded with goods and foodstuffs competing for the attention of the buying public. And hundreds more are introduced each year. Manufacturers are asking:

*”Are there packaging solutions that can actually draw our target market in?”

*”Are there labeling techniques that can interrupt tried and true buying patterns in consumers so they will give our product a try?”

*”Are there packaging ideas that can influence a consumer to make an impulsive buy of our products?”

Look to SleeveCo to come up with dramatic and eye catching stretch packaging and shrink packaging that will give your products the emotional appeal they need to stand out and get noticed by today’s discriminating and busy buyers.

Wrap Around Packaging for Optimum Appeal

SleeveCo uses every bit of the valuable real estate surrounding your products, by enveloping them in stand out labeling designed to influence the consumer to stop in their tracks and grab. The all over design of shrink sleeves and stretch sleeves affords advertisers a unique opportunity to give products the shelf impact manufacturers desire. This will insure that the products will be noticed in the typical sea of choices in today’s grocery stores and super markets.

Shrink Sleeve Packaging for Marketing Promotions

Think of the possibilities for special promotions in grocery stores and special promotions in super markets when you choose shrink sleeve packaging from SleeveCo. This technology allows manufacturers to launch promotions involving product tie ins, seasonal promotions, and buy one get one opportunities in grocery stores and supermarkets. These always attract the attention of the consumer resulting in new customers for you. Let SleeveCo give your company the edge in a crowded market place.

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Mon 3 May 2010

Gaining Visibility on Store Shelves

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How Can We Gain Visibility for Our Products on Grocery Store and Super Market Shelves?

We at SleeveCo are here to meet the labeling needs of producers of packaged food and other items found on grocery store and super market shelves. Our stretch and shrink labels provide a unique opportunity for dramatic and eye catching graphics in vibrant colors, that increase visibility of your products on crowded store shelves. We offer labeling solutions in the form of stretch and shrink, wrap around packaging. This method takes advantage of valuable advertising real estate on your product’s container… and the shape of your container is no barrier since shrink labeling can conform to even the most uniquely shaped containers. And consider the opportunities for increased visibility of special promotions when you need labeling to stretch over more than one item. Let’s take a look at each one of these advantages offered by SleeveCo’s stretch labeling and shrink labeling.

Eye Catching Graphics in Vibrant Colors Help Product Visibility

Our top notch graphics department will work with your company from conception to reality. They can offer solutions to give your products the visibility on grocery store shelves you only dreamed of. Special effects on labeling are now possible such as soft touch, doming effects that offer a tactile sensation…or perhaps you would like a metallic look for your logo in a vibrant color…or could you conceive of scratch and sniff technology to reach out and snag the attention of the curious consumer walking through a super market.

Stretch and Shrink Labels Can Conform to Any Shape to Capture the Attention of the Consumer

Bring us your wildest ideas for a container shape that reinforces your product image and we will design labeling that conforms to the shape…talk about product buzz…this will certainly have the effect of getting your products noticed on crowded grocery store and super market shelves filled with items competing for the customers attention.

Attract Attention to Special Product Promotions

SleeveCo has the technology to design and apply labeling to attach one container to another. This allows for buying opportunities that consumers love, for example, buy one get one promotions. Have a product to tie in with another in your line for a limited time…we can handle the challenge by packaging them together.

Warehouse club offers often require multiple item packaging…no number of items is too big and we will design a handle for customer ease!

Innovation Is Key for Visibility

SleeveCo leads the industry in innovative ideas to help you meet your marketing goals. Unique labeling will help your product jump off the shelf. Let us help you get your product noticed on crowded grocery store and super market shelves.

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Sat 17 Apr 2010

Stretch and Shrink Sleeves

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SleeveCo Aids Bottom Line

Efficiency of SleevCo’s operation from design conception to production helps keep costs under control. SleeveCo, of Dawsonville, Georgia, is a leading manufacturer if stretch and shrink  labeling. Their efficient and professional design, pre-press, and printing departments stay in constant contact. If there is a need for a last minute change, their off-set plate system can handle the adjustment without holding up a press run. Perhaps the customer wants to adjust a color to a more vivid shade. SleeveCo’s technology allows for such a change in an instant, keeping costs reigned in.

SleeveCo Cost Effective for Product Launches

SleeveCo’s advanced technology allows companies to introduce products efficiently. In marketing there is often a need for re-launching, re-branding, or seasonal promotions. Perhaps a company wants to bundle their product for a warehouse club, or offer their product in combination with another item, or add a handle to a bundle for a BOGO promotion. These innovations require fast and efficient turn-around times. SleeveCo’s stretch and shrink technology meets these challenges resulting in a quick and affordable product launch.

SleeveCo Helps Your Product Stand Out

SleeveCo stretch and shrink labels can generate increased impulse sales by helping your product stand out from the competition .Wrap-around labeling, offered by stretch and shrink technology, creates shelf impact which has the power to alter consumer behavior resulting in an unintended purchase. The emotional appeal of dramatic color, and attention grabbing graphics on stretch sleeves, combine to break through consumer buying habits resulting in increased sales and expanded market share.

Stretch and Shrink Labels Can Grow Your Business

With low set-up costs and high shelf impact, SleeveCo stretch and shrink labels are the answer in an economy where every marketing dollar counts. Companies investing their marketing capital in cost-efficient, high impact stretch and shrink labeling can count on a positive effect on their sales projections. With low minimum orders, it is easy to see how our dramatic graphics, and customized colors on wrap-around stretch and shrink labels, will help grow your business.

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Sat 17 Apr 2010

How Can Consumer Marketers Get More Bang for the Buck?

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How Can We Get More Bang for Our Marketing Buck?

With the bottom line being more critical that ever, consider investing your marketing capital in cost efficient, high impact, stretch and shrink labeling. Set-up costs are low and shelf impact is high.

Stretch and Shrink Labeling Is Cost Effective

SleeveCo of Dawsonville, Georgia is a leader in stretch and shrink labeling technology and can guide your project in an efficient and cost-effective way, from design conception, through production. In-house design and pre-press departments coordinate with the printing department so that even your last minute changes are not a problem. Our off-set plate system allows companies to introduce multiple flavors or packaging options, or even change a color for more impact, without the high cost of holding up a press run.

Stretch and Shrink Labeling is Cost Effective for Product Launches

Are you planning a product re-launch, product re-branding, or perhaps a seasonal promotion? Do you need bundling for a warehouse club, or a buy-one-get-one promotion? Have you recently considered the increased sales opportunity for multiples packaged with a handle for grab and go convenience? All of these situations can be addressed quickly and affordably with SleeveCo’s stretch and shrink labeling technology. You will appreciate the cost-effective turn around from design to production.

Shelf Impact of Stretch and Shrink Labels Good for Bottom Line

SleeveCo’s stretch and shrink labeling technology will help your company stand out in a sea of competitors. Stop-in-your-tracks color, and eye-catching graphics, all wrapped around your merchandise with the product message you wish to convey. This combination often results in the consumer grabbing a product, on impulse, to try for the first time when they had no intention of doing so. Stretch and shrink labels by SleeveCo have the potential to interrupt consumer buying patterns thus expanding your market base.

Stretch and Shrink Labeling Can Grow Your Business

Why not think about an investment in SleeveCo’s stretch and shrink labels and see how the investment effects your sales projections? Let us design labeling for your company using the latest technology in computer graphics. Our specialized inks allow customization from pearlescent to metallic finishes and will cause your products to jump off the shelf like never before .Working together we can bring your innovations to life and help you grow your business.

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Sat 17 Apr 2010

SleeveCo a Leader in Dynamic Stretch and Shrink Labeling

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SleeveCo a Leader in Dynamic Stretch and Shrink Labeling

SleeveCo, located in Dawsonville, Georgia, is an industry leader in eye-catching, shrink labeling and stretch labeling. This family owned business just outside Atlanta, has been working to satisfy the most challenging labeling needs of a wide variety of the nations top consumer goods companies for over two decades. With the industry’s only eleven color rotogravure press, and state of the art flexographic press, proprietary color matching system, and specialty ink capabilities (including pearlescents, metallics, thermatics, and matte varnishes) , SleeveCo has been recognized by their peers for their quality and innovation.

SleeveCo Award-Winning Shrink and Stretch Labeling Company

Sleeveco was recently recognized by the International Association of Printing House Craftsmen for the artistic quality and market appeal of their stretch and shrink labeling. The prestigious awards included the gold award for Frank’s RedHot Sauce Combo Pack, a silver award for Wrigley’s Juicy Fruit Olympic promo, and a silver award for Ensueno BeBe. IAPHC annually recognizes innovation and consumer impact of the stretch and shrink labeling industry leaders. SleeveCo is proud to have received such recognition from industry peers. 

SleeveCo Offers Quick Turn-Around for Labeling Needs

Our in-house graphic designers can be in quick communication with the printing department should your labeling needs change. Perhaps a seasonal promotion, a product combo, warehouse club bundling, or a BOGO offer presents a need for a fast change order. Or your company is re-launching a product or re-branding and time is of the essence. Our in-house experts will maximize quality with turn-on-a-dime efficiency, having  your bottom line in mind.

More Companies Turn to SleeveCo for Shrink and Stretch Labeling

SleeveCo is an industry leader in the graphic design, color enhancement, and special effects that create powerful marketplace appeal. Marketers realize that these creative effects on product labeling have the ability to reach out and grab a consumer’s attention so necessary in a time when thousands of new products are launched each year. This is why more and more companies, hoping to capture a larger portion of the consumer dollar, are turning to SleeveCo, an industry stand-out in stretch labeling and shrink labeling.

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Sat 17 Apr 2010

Stretch and Shrink Labels Grab Attention

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How Do We Make Our Product Stand Out in a Field of Choices?

With so many products introduced into the market place each year it is vital that your product grab the attention of potential buyers with jump-right-off-the-shelf impact. Imagine the promise of greater market share if your product was enveloped in distinctive, eye-catching packaging.  SleeveCo of Dawsonville, Georgia, is an award winning, industry leader of stretch and shrink sleeves which conform to any shape of container. SleeveCo’s graphic design department can create a distinctive look with strong emotional appeal that will help your product stand out in a sea of offerings.

Jolt Consumers from Tried and True Purchasing Patterns with Stretch and Shrink Labeling

Sleeveco shrink and stretch sleeves allow your business to tap into the trend-altering power of eye-catching design and color, and increased surface area—three hundred degrees of surface area!—devoted to the message your company wants to deliver. Impactful graphic design and show-stopping color techniques, combined with the wrap-around technology offered by SleeveCo, give your company an opportunity to move a new customer toward an unplanned purchase. Imagine tapping into this merchandising possibility and seeing a higher return on your marketing dollar.

Special Color Effects on Shrink and Stretch Labels Can Alter Consumer Behavior

Great advances in special effect techniques, that can actually alter consumer behavior, are now available through SleeveCo. These color enhancements can result in increased sales for your company. Let SleeveCo   show you the vibrant color options, from white to glow-in-the-dark neons, that will enhance your products appeal and noticeability.

Labeling Eye-Catching Container Shapes is No Problem with Stretch and Shrink Technology

Bring SleeveCo your most creative ideas for plastic mold shapes— ideas that tie into the product image you want to etch into the mind of the consumer. Need labeling to conform to those shapes? SleeveCo can handle the challenge. We can partner with your company to make the most of your marketing dollar resulting in stand-out packaging and turbo-charged profits. Our in house staff is dedicated to helping your company from vision to implementation.

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Sat 17 Apr 2010

Earth Friendly Stretch and Sleeve Labeling

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How Can We Reduce the Impact of Our Company’s Product on the Environment?

One of the biggest concerns of companies today is the impact of their environmental footprint in the production of manufactured goods. A trend addressing these concerns is a move towards “green” packaging. That is, packaging that is produced in an environmentally friendly way that then can be reclaimed and reused, reduced or recycled. This trend is being driven by not only concern about the environment on the part of the manufacturers and heightened awareness by the buying public, but also recognition by producers of consumer goods that these same ideas can result in lowered manufacturing costs and lowered shipping costs.

Packaging and Labeling Can Be Environmentally Friendly

There is a move towards environmentally friendly packaging, not only in the bottle or container itself, but even the label can be the focus of sustainable efforts.  SleeveCo, a leader in stretch and shrink labeling located in Dawsonville, Ga., can now use labeling materials that are made from renewable resources. These bio-films are produced from plant sources, which reduce their environmental footprint. Even water-based inks can be used to lessen the impact on the environment.

Earth-Friendly Packaging and Labeling Can Be Cost Effective Also

It is a bonus when product merchandising materials are both earth-friendly and cost-effective. Now available are lower gauge labeling films which promise to do both: save money for the manufacturer, which can be passed on to the consumer, and reduce impact on the environment. Consider the impact to the bottom line for example when yield is increased thirty percent from a single pound of labeling material. SleeveCo can offer this lower gauge labeling film which will actually result in a product weighing less because of this advance in packaging.

Consumers Demand Green Packaging that is also Cost-Effective

Consumers are aware of environmental concerns and are sensitive to environmental issues. They appreciate and even demand initiatives on the part of the manufacturer to address these concerns and issues. Consumers look for and develop brand loyalty to manufacturers making use of advances in technology that result in using resources in a more responsible way. SleeveCo is a leader in helping producers of consumer goods package in a “green” and cost-effective way.

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Mon 29 Mar 2010

Stretch and Shrink Sleeve Labels Makes for Savvy Marketing.

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Today consumer marketers have to really calculate before they commit huge budgets for rolling out a new product offering. They media and prints buy to enhance a products launch numbers can be overwhelming. This cost historically over the last two decade did not worry marketers because of the nice profit margins they were receiving on their others products. However in the midst of a recession these marketers are not as frivolous when it comes to product launches.

More savvy marketers know that with shrink and stretch-sleeves wraps on their products that they have 360 degrees of real estate to promote a new offering. This roll-out can be all that is needed for a successful launch if done right. An appealing label with the right call-outs can influence consumers into making unintended purchases. This first step increase brand or product awareness. Thus the sleeve labels create interest and buzz all on an inexpensive label that acts as a billboard to sell one’s products right off the retailer’s shelf.

Therefore, a consumer goods company even in today’s economy can have a successful new product launch without all the expense that used to go into the process. Stretch sleeves-and shrink sleeves are attractive and created with a material that is eye catching. The graphics that SleeveCo uses combine with our printing quality ensures that consumers will notice the item that we enhance. This creates curiosity and thus allowing an unknown good to even compete with a branded item for market share. If you are considering a product launch; give us a call. We may be able to save your marketing budget a huge bundle while at the same time accomplishing consumer awareness with just a label. But a label that speaks volume about your offering.

Find out how SleeveCo can help you by clicking here.

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