Wed 23 Feb 2011

SleeveCo Listed As One Of The Top 400 Printing Companies

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SleeveCo of Dawsonville Georgia announces that they have been listed as one of the top 400 printing companies by Printing Impressions. This prestigious recognition is awarded to leading printing companies in the United States and Canada.  SleeveCo is proud of this listing and add it to their collections of other industry awards they received last year for excellence in printing.

SleeveCo with pride and humility is proud of being categorized as one of the top printing companies in the United States and Canada.  Printing Impressions is the most influential and widely read publication for commercial printers. Printing Impressions chooses from thousands of commercial printers to pick the top 400 annually. SleeveCo is proud of receiving this distinction. SleeveCo also last year received several awards from IAPHC for the artistic quality and market appeal of their products. They were awarded two Silver awards plus received the Gold award for Frank’s RedHot Sauce Combo Pack. SleeveCo prints stretch and shrink sleeve labels for some of the world’s largest and most innovative and savvy consumer marketers.

Shrink and stretch labels have grown in popularity. SleeveCo has created new inks and effects to enhance their product appeal. Their Shrink sleeves offer 360-degrees of real estate and provide brand owners with a high imagery material that is offered in a variety of shapes and molds.  Labels play a vital role in consumer choice and influence buying behavior.  In addition to emotional appeal, their innovations have made shrink labels versatile attention grabbers. A product with a 360 degree wrap has the opportunity to break through consumer patterns and persuade a consumer often toward an unplanned purchase.

Stretch-sleeves are one piece, 360-degree, closed loop labels made from low density polyethylene. They are applied with special stretch sleeve equipment, which opens and stretches the sleeve onto the container, which then adheres to the container utilizing the “memory” of the film. The procedure is simple and fast, so there is high application efficiency, and application speed is largely limited only by filler speeds.  .

Shrink-sleeves have become a favorite method of package decoration for their ability to conform to the package shape, size, and allowing for full 360° coverage as well. Shrink-sleeves provide tamper-proof evidence. Thus giving consumers piece-of-mind concerning product safety and integrity. Club-pack configurations are made easy with shrink-sleeves by shrinking multiples of the same product or co-promoting affiliated brands.

SleeveCo’s focus on being the premiere supplier of sleeve labels is evident by their process and control. SleeveCo is committed to having the best printing presses, latest technology, and a great sales and service department. The company handles a variety of projects from simple to complex and daring.  Martin the President of SleeveCo says, “We’re the ones to call when the stakes are high and you want it done right.”

SleeveCo says, “State-of-the-art flexographic and rotogravure presses – including the industry’s only 11-color rotogravure press is one of their prominent competitive advantages.” Proprietary color-matching system – accurate to within 1/1000 lb. of ink for super-accurate color combined with a state-of-the-art prepress department all aids in their quality control and brilliance appearance of their graphics. Specialty ink capabilities – metallic’s, pearlescent, thematic, matte varnishes (for the “etched glass” look) add yet another element that sets them apart from their competitors.

This award winning company has helped many products standout from their competition by their labeling appeal and design. SleeveCo knows how to make a product more marketable and how important the label is in enticing a consumer to choose one brand over another. SleeveCo has always felt their quality and customer service was among the best in the industry. This new distinction from Printing Impressions validates their commitment for excellence.

The stretch and shrink sleeves they produce makes huge statements and entice buyers. The quality and market savvy of their sleeves help their client’s to sell more products and increase their market share. SleeveCo is proud of their awards, but the real awards are in helping their clients effectively compete in the consumer goods market.  This is why they are recognized as one of North America’s best printers.

For more information about SleeveCo contact Jyl Gryder Marketing Director at:  info@sleeveco.com

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Mon 25 Oct 2010

5 Advantages of Shrink Sleeves

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You may not have ever heard of Shrink Sleeves but you have definitely seen them. Anytime that you go to the store and buy a coke or you peel back the wrapper on an energy drink, you are looking at a Shrink Sleeve Label. They are one of the most popular ways to brand a product and provide advertising at the same time. Here are a few of the benefits to using Shrink Sleeve Labels:

1. Advertisement Area – They provide 360 degrees of adverting area and will catch people’s eye no matter which direction that they are turned. Shrink Sleeves also allow backside printing. That means that you can print coupons or giveaway offers on the underside of the label. Then the customer can just peel off and keep the Shrink Sleeve labels when they are finished with the product.

2. Molds to shape of product – There are a lot of oddly shaped products in the marketplace and Heat Shrink Sleeves are one of the only ways to put advertisements on the product. Shrink Sleeves are also perfect for putting multiple items in the same package. If you have ever bought a flat of bottled water, you will have noticed that they are sitting on a flat bit of cardboard and are held together by an enormous Shrink Sleeve Label. It not only provides a functional purpose but allows the company to put much more advertising on the product.

3. Price – Since the Shrink Sleeves are made of a very thin film of plastic, they are one of the most economical forms of advertising that you can put on a product. With the price of manufacturing so low, it allows you to experiment with different types of Shrink Sleeve Labels more often.

4. Tamper Protection – Shrink sleeve labels are frequently used on products that need protection from people tampering with them. A good example is the sports drink that I mentioned earlier. Many manufacturers will encase the entire drink in an unbroken Shrink Sleeve. So, when you want to open the drink you have to peel back the covering to get to the cap.

5. Product Protection – Similar to tamper protection but for a more aesthetic reason. Many products are handled roughly in transit or on store shelves and are prone to getting scuffed or scratched. If you cover those products with a Shrink Sleeve then it gives the product another layer of defense from little incidental injuries.

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Fri 22 Oct 2010

Shrink Sleeve Packaging Benefits

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Shrink Sleeve Packaging is a new economical method of branding and promoting a consumer product. The colors are vibrant and appealing. The film that is used even allows the graphics on the package to really stand out and grab consumer attentions. Thus a relative unknown product offering can gain market share if your labeling conveys an attention grabbing message without much or little media marketing behind the item. Thus shrink sleeve packaging and labeling  has allowed marketers to launch new products or offering in a less costly manner giving the consumer more choices in the market place.

Shrink Sleeve  allows a great way to gain product awareness. However there are other positive aspects of shrink sleeves. For example, shrink sleeve strong full 360 degree of  packaging helps a product from being tampered with. This allows the consumer to feel a little better when buying a product whose packaging seems more secured.

Heat Shrink Wraps also increases branding. By using consistent graphics consumers can easily find the product. Even if it is marketed in different bottle sizes or shapes for example.

So sleeve marketing offers a lot of help to a manufacturer. Imagine testing a new product appeal in the market for just what the packaging would cost. This labeling benefits consumer brand marketers as an inexpensive way to test the marketability of a product. Plus shrink sleeves is great fro branding. It also causing impulse sales and good for an added measure of preventing tampering. So here are just a few of the benefits of using shrink sleeve labeling.

Sleeveco has  shrink sleeve systems designed to enhance your products appeal. There systems are unique in this industry. Sleeveco has received many awards for their approach to shrink sleeve packaging. They are specialist at doing the jobs that many find to difficult or challenging. This is why savvy consumer marketers choose Sleeveco. Visit our site to learn more by following the link: Shrink Sleeve Packaging

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Tue 12 Oct 2010

Product branding with shrink sleeves

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Product marketing is an ever changing field and new ways to advertise your product are always being introduced. If you ever want to take a crash course in product marketing and branding, just take a walk through your local grocery store. You will find that every square foot of space is dedicated to advertising products and steering you toward the products that they want you to buy. The products themselves are all easily identifiable and set themselves apart from the competition. If you look closely you will see that the vast majority of products use Shrink Sleeve Marketing to catch the customer’s eye. A Shrink Sleeve Labels are a plastic film that wraps around the product in question to give it 360 degrees of marketable space. Companies use it to print nutritional information, expiration dates, giveaways, advertising material and much more. The graphics are eye catching and you can really make your product stand out for very little cost. In fact, Shrink Sleeve Marketing is one of the most economical ways to brand your product and make it stand out.

With the new emphasis on buying green products, Shrink Sleeves are gaining even more popularity. They have always been made out of varying thicknesses of materials like PVC, PETG, OPP, OPS, which are all recyclable. So savvy marketers are creating Shrink Sleeve Designs that have a perforation on the label that allows you to tear it off and recycle the label. That will give the product in question a big bonus to its marketability by utilizing what was probably there anyway.

Different printing methods can be used depending on the material that the label is made from. You can get a very subdued and old fashioned look or a vibrant and eye catching graphic heavy label without breaking the budget. Many Shrink Sleeve Manufacturers have given their product a very cutting age look while adding to the security of the product. If you look at some of the more popular energy drinks and health shakes you will see that the label covers the entire product and you have to peel off a portion to get to the cap and open it. That is added security against people tampering with the product. Some of the plastic caps can be opened and resealed without the customer being able to tell the difference. If the plastic label has been torn or removed then anyone can tell that the product is no longer trustworthy and should be thrown away.

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Tue 12 Oct 2010

Have you heard of a shrink sleeve?

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Not many people have but the odds are that you have seen several hundred just in the last week. Shrink Sleeve Marketing is a major marketing tool used by the biggest brands in the business. When you walk through a grocery store and you see the 20 ounce and 2 liter Coke, Pepsi and other soft drinks, they all come in identical clear plastic bottles. The only thing that lets you tell one from the other is their shrink sleeve labels. That is the thin plastic film that has all of the corporate information, giveaways and nutritional information printed on it. It can be used on products ranging from soft drinks to laundry powders because it is so economical and easy to use. It is especially helpful for very odd or irregularly shaped products. If you have a shampoo bottle that looks like a palm tree then you are going to have a difficult time finding a standard label that will fit it properly. A shrink sleeve is very malleable and can conform to almost any shape. Shrink Sleeve Products are made from a lot of different kinds of material including PVC, PETG, OPP and OPS. The different materials can change the way that graphics look on the label so it is best if the printing is left to a Shrink Sleeve Manufacturer.

They have gained a lot of popularity with the products that need to be tamper proof. A product with a standard label has to depend on its cap for its security measures but Shrink Sleeves can give your product unmatched security. The shrink sleeve can be made to cover the container completely, including the cap. Then if the product has been tampered with it will be obvious to the customer. All that they need to do is look to see if the label is intact and then they will know that it is safe.

Shrink sleeves are also a great way to provide extra real estate for marketing material. It will give the product a 360 degree decoration that can be used to show off your advertising. They are especially popular for use on clear packaging. Food is often packed in a clear package so that you can see what you are buying and make sure it looks appetizing. So, you would not want to cover that with an opaque label because it would defeat the purpose.

　

　

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Wed 14 Jul 2010

Shrink Sleeve Labeler

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Sleeveco An Award Winning Shrink Sleeve Labeler

Are you looking for a way to get your product noticed on crowded retail shelves full of products vying for attention? Then turn to Sleeveco of Dawsonville, Georgia, an award winning shrink sleeve labeler. Sleeveco has been recognized by their peers for the creativity and market appeal of their shrink sleeve labels. In fact, they are consistently among the top winners of the International Association of Print House Craftsmen. Most recently, Sleeveco received a gold award for Frank’s Redhot Sauce Combo Pack, A silver award for Wrigley’s Juicy Fruit Olympic Combo, and a silver award for Ensueno BeBe.

Innovative Designs

Some of the nation’s top manufacturers, of food stuffs and consumer goods, turn to Sleeveco because they can count on this leader among shrink sleeve companies, to produce innovative designs that will help their products stand out. Sleeveco pre-press designers work closely with their customers to bring even the boldest ideas to production.

The Best Technology

Sleeveco uses the best technology and advances in color and printing. Among shrink sleeve companies, Sleeveco has the only eleven color rotogravure press; a proprietary color matching system; and special ink capabilities including metallics, pearlescents, thermatics, and matte varnishes (for the etched glass look).

Response to Challenges

Challenging shapes are no problem for this stand out among shrink sleeve companies. Just ask the company that wanted shrink sleeves for motor oil in a race car shaped container! Sleeveco responded to the challenge. Versatile shrink sleeve packaging is also useful for multi-packs and product combination packaging. Product launches, requiring eye catching packaging, turn to Sleevco for impactful design ideas. Sleeveco has built its reputation on innovation and as industry watchers know, Sleeveco is the company to turn to when the job has to be done efficiently and to exacting standards.

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