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Setting up
Pennzoil-Quaker State to race off the shelves
The Concept:
A full-body shrink sleeve for 10W-30 motor oil in bottles shaped like
Pennzoil-Quaker State’s NASCARŽ racing car. The 360° marketing potential
of shrink labels and the popularity of NASCARŽ were a perfect
combination to help Pennzoil-Quaker State stand out in the saturated
motor oil market.
The Challenge:
The car-shaped bottle contained curves on the wheels, windshield, hood
and other places that the shrink sleeve needed to match perfectly (the
wheels are a primary example) to created an authentic look. These
distortion issues had to be addressed to ensure success of the project.
The SleeveCo Solution:
Intensive R&D with both the blow molder and application team to ensure
that our final shrink labels would properly shrink onto the container
without melting its thin walls. Our work resulted in a very successful
package that really paid off at retail for Pennzoil-Quaker State and
garnered several packaging industry awards.
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