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Chocolate
Moose: setting a bold new line loose on the beverage market
The Concept:
As client North American Beverage switched from PET plastic to glass
containers for its Chocolate Moose line of flavored milks, they also
wanted to take advantage of the opportunity to redesign the packaging to
make the brand stand out more on the shelf. In this case, the labels
needed to block ultraviolet light to help extend shelf life, help with
shatter resistance of the glass bottle and provide evidence of product
tampering.
The Challenge:
A very complex design featuring several colors and spot metallic inks
made accurate printing registration and color matching critical.
The SleeveCo Solution:
Our hard work and painstaking attention to quality resulted in beautiful
packages that impressed shoppers and industry watchers alike. The
Chocolate Moose Label also received the Beverage Industry Global
Design Award.
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