Freshco Changes Everything Except the Juice...

When Freshco, juice bottler out of Ft. Pierce, FL, decided they needed a new look in today’s booming juice market, they decided to change everything -everything except the juice, that is.

Despite the hundreds of new juice flavors the market is producing, Freshco decided their most important asset was the same orange and grapefruit juices they have been using since their establishment.

So what makes these juices so sacred and special? Freshco purchases all of their oranges and grapefruits from the Indian River Citrus District – an area that is historically known worldwide for its production of the finest citrus around.

It seems as though Mother Nature made the perfect recipe for citrus fruit in this area, and Freshco saw no reason to challenge the tastes that have kept people coming back for years.

With their ideal juices in hand, the company decided they needed something more special than the juice itself to make their product sell.